Motivation ist ein spannendes Thema, denn es ist unergründlich und schrecklich subjektiv.
Twitter Driven Mercedes Commercial
“The commercials went live during the X Factor series. People watching the show were really in the driver’s seat. It was split in three parts. They let the action by being invited to chose between certain scenarios. They could vote via Twitter hashtag #YOUDRIVE. During the 60 second commercial viewers could select between two ending options: #Hide or #Evade. Which ever you chose determined the ending of the TVC commercial. In my eyes a fantastic idea for an integrated second screen social media combination”
I can’t believe I’m alive to witness such an event…